It’s pretty simple to head over to Giphy and look for pre-made GIFs referencing pop culture, current events, animals, and plenty more. Let’s look at the strategy from five brands that have used GIFs in emails more recently. However, it’s still an example of how email design changes can make a big difference. More importantly, they earned a 109% increase in revenue. When Dell used GIFs in one of their email campaigns, they saw a 42% increase in clicks.
Draw attention to something important in an email.Show how something works with an animation.Include as an alternative to video in email.Create an animated call-to-action (CTA).Why use GIFs in emails?Ī better question might be, why not use GIFs in email marketing? Let’s be honest, it’s a great (and pretty easy) way to bring static emails to life. That doesn’t completely solve the problem, but it does provide a better experience for the reader.
#SPIDER GIF FOR OUTLOOK EMAIL HOW TO#
One way around this is to write code that tells Outlook how to handle GIFs in your email.
The other option is to make sure the first frame of a GIF has the most important information, since that’s what desktop versions of Outlook will display.ĭon’t miss our other tips for fixing Outlook email rendering issues. However, GIFs will work just fine for subscribers using and on the app using iOS or Android.Įmail developers can address Outlook GIF support issues with some conditional code that creates a GIF fallback, which displays a static image instead. Outlook 2019 plays an animated GIF once and then produces a play button to see it again. And you would be correct… except for some versions of Outlook.ĭesktop versions of Outlook (2007 – 2016) do not support animated GIFs. You would think that by now, supporting GIFs would be pretty standard among email clients. We’re going to explore some brands that are using GIFs to make their emails more impactful.īut first – let’s answer a few questions about GIFs in email. You’ll get the most out of adding and creating animated GIFs for email campaigns if you do so strategically. Of course, it’s about more than just throwing in random finds from Giphy. But the email inbox is crowded too, and when readers scan through an email after opening it, a GIF is sure to catch their attention and make them spend more time with your email. Yes, they do well at getting attention in that crowded landscape.
GIFs in email marketing can communicate a key idea quickly and effectively. Why? For one thing, people don’t really expect to see moving images in an email.īut it’s also because images are more powerful and more memorable than words. There are plenty of ways to try and do that, but GIFs in email marketing have something almost magical about them. Effective emails engage the reader and motivate them to take action.
0 kommentar(er)
